McDonald's CEO Goes Viral After Tiny First Bite of New Big Arch Burger

Summary: McDonald's CEO Chris Kempczinski sparked a wave of social media reactions after sharing a video review of the company’s new Big Arch burger. While the burger itself drew attention for its size and ingredients, viewers quickly noticed the CEO’s surprisingly small first bite, turning the video into a viral moment online.

McDonald's Big Arch Burger Launch Creates Buzz Online

McDonald's recently introduced its new Big Arch burger, a limited-time menu item designed to offer a bigger and more flavorful experience for burger fans. The launch quickly gained attention when McDonald's CEO Chris Kempczinski shared a video on Instagram reviewing the new burger.

The video, posted on February 3, quickly spread across social media platforms and gathered more than 4.5 million views. However, while the CEO intended to showcase the new burger, many viewers focused on something unexpected — the tiny first bite he took.

What Is the McDonald's Big Arch Burger?

The McDonald's Big Arch burger is designed to stand out with its bold flavors and larger size. According to McDonald's official description, the burger includes several classic ingredients along with a unique sauce.

Main Ingredients of the Big Arch Burger

• Two quarter-pound beef patties
• Three slices of cheddar cheese
• Fresh shredded lettuce
• Pickles for added tang
• Crispy and slivered onions
• Signature Big Arch sauce
• Toasted sesame and poppy seed bun

The company describes the signature sauce as "tangy and creamy with a balanced blend of mustard, pickle, and sweet tomato flavors."

Combined with the toasted bun and melted cheese, the burger is intended to deliver a juicy, saucy, and satisfying bite for customers looking for a hearty fast-food option.

Watch the Official Big Arch Burger Video

During the viral review, the McDonald's CEO shared his thoughts about the new burger and even joked that "The Big Arch might be my new go-to lunch order." The short clip quickly gained attention online as viewers reacted to his surprisingly small first bite.

Food fans across social media are now asking the same question: Who else is counting down the days until the Big Arch burger arrives at a McDonald's near you?

You can watch the original Instagram video here:

Watch the official Big Arch burger video on Instagram

CEO Chris Kempczinski's Viral Burger Review

In his Instagram video, Chris Kempczinski appeared enthusiastic while introducing the new burger.

Holding the burger, he said:

"Holy cow! That is a big burger."

He then took his first bite and quickly responded with:

"That is so good."

While the reaction sounded positive, viewers immediately noticed something amusing — the CEO had taken a very small bite from the large burger.

Social Media Reactions to the Viral Video

The internet quickly responded with humorous comments and playful criticism. Many users joked about the small bite compared with the burger’s large size.

Some of the popular reactions included comments such as:

• "That might be the smallest first bite ever."
• "He looks impressed by the sesame seeds."
• "He acts like he’s never seen a burger before."

Despite the teasing, the viral moment helped bring significant attention to the new menu item. From a marketing perspective, the video generated additional curiosity about the McDonald's new burger release.

Why the Big Arch Burger Is Getting Attention

Several factors contributed to the growing popularity of the Big Arch burger:

1. Larger portion size compared to many standard fast-food burgers.
2. Unique sauce flavor profile combining sweet, tangy, and creamy notes.
3. Social media buzz generated by the CEO’s viral video.
4. Limited-time availability encouraging customers to try it before it disappears.

Food enthusiasts and fast-food fans are especially interested in new menu launches from major chains like McDonald's, making the Big Arch burger one of the most talked-about releases recently.

Limited-Time McDonald's Menu Item

McDonald's confirmed that the Big Arch burger is currently available for a limited time. Limited releases are a common strategy used by fast-food chains to create excitement and drive customer visits.

If the burger performs well, it may influence future menu innovation across McDonald's locations.

Customers interested in trying the burger should check their local restaurant or the official McDonald's website to confirm availability.

McDonald's ceo eats burger

While the small bite taken by McDonald's CEO Chris Kempczinski became the center of internet jokes, the viral video succeeded in highlighting the launch of the Big Arch burger. Social media reactions helped amplify the product’s visibility, proving once again how quickly food trends can spread online.

Whether viewers laughed at the tiny bite or became curious about the burger itself, the moment turned into an unexpected promotional boost for McDonald's newest menu addition.

Have you tried the Big Arch burger yet? Let us know what you think about this new McDonald's menu item.

FAQs 

What is the McDonald's Big Arch burger?

The Big Arch burger is a limited-time McDonald's menu item featuring two quarter-pound beef patties, three slices of cheddar cheese, lettuce, pickles, crispy onions, and a signature sauce served on a sesame and poppy seed bun.

Why did the McDonald's CEO video go viral?

The video went viral after viewers noticed the CEO taking a very small first bite of the large burger, which sparked humorous reactions across social media platforms.

Is the Big Arch burger available worldwide?

Availability may vary depending on region and restaurant location. Customers should check their local McDonald's menu or official website for confirmation.

How long will the Big Arch burger be available?

McDonald's has announced the burger as a limited-time offering, meaning it may only remain on the menu for a short promotional period.